I say this every time: the average person never wants to hear the letters A and I. Not because it has a negative connotation, but because they don’t care how their phone gets them an answer to “when is my dentist appointment” they just want it to do it.
But also because it has a negative connotation. Not with everyone, but with a lot of people. If someone says "That looks like AI", do you think they are intending to make a compliment?
At least for consumer software, AI is synonymous with annoying nagware forcing itself in your way.
Exactly. Even though Siri is completely lost today, my friend asks it a number of random things, all she wants is an answer. Currently it redirects to the web, it’s enough for her. I told her “next year it’ll work!” And boom. We’re in the EU. Sad.
Yep, by using the terms intelligence, and occasionally Apple Intelligence and not AI[1], they get to talk about these features in a way that don't trigger an automatic mental gag reflex. The fact they cottoned on to this 2 years ago is actually pretty impressive.
[1] https://x.com/ArtemR/status/2056961743142957143