> Personally, I would want that R&D spend and innovation to go to more sustainable materials, longer lasting devices, and easily repairable parts to extend the devices useful life.

Does the broad market care about sustainable materials? What does that even mean? Almost no one buys something because of sustainable.

For longer lasting devices, people like buying new phones. The iPhone has pretty much not changed in the last 5 years. People just like buying the new and best

Same thing w/ repairable parts. People just like buying new things. And it's not a conspiracy theory, it's just observed behavior.

So I'm glad they're trying something, because as much as you would like these other things, the broader market of consumers don't care. Yes profits are a useful proxy for value people place on your activities. Not perfect but in the long run if you provide a shitty experience you're likely to lose.