The exemption Apple wanted was not from a privacy law, but from the DMA. They never claimed to have an issue meeting their privacy laws when using their own product, it was other people's products that they said they couldn't guarantee the privacy of.
Here's their argument in their own words: https://www.apple.com/newsroom/2026/06/due-to-dma-siri-ai-de...
You mean they wanted there to be no confusion whatsoever that they wouldn't allow competition in their ecosystem.
That's even worse, then. They are not responsible for other companies' products. So this is just another piece of anti-DMA propaganda then. They have been fighting it loudly and with toddler-level arguments since they became subject to it.