What does it even mean to "roll out in EU"?
These concepts are so outdated it's not even funny. Let's say I have several citizenships, live mostly in the EU, but currently stay in Japan, do I get the features or not?
Like app store regional gating and DVD regions, these restrictions are dinosaurs of the past.
You will get the features when you're in Japan, and have them for about 2 weeks when back in the EU, then they will be disabled until you leave again.
I mean, borders still exist, and laws apply within borders. I don't believe that national (or supra-national in the EU's case) sovereignty is yet a dinosaur of the past.
It's referring to legal jurisdiction, not anyone's personal relationship with nationality or residence.