Reading it, I can't help but feel he's being paid to write this. Or maybe he hopes to be paid. The language he uses makes him sound like he's fawning over the lost days of his childhood. Pardon me for being skeptical, but a trillion dollar company running a net-loss is hoping to IPO, and needs to sway public opinion by any means necessary. I would imagine that no dirty marketing scheme is off of the table, even from the self-proclaimed "good guys".