It's not just the re-use and sharing of lists, but also the incredible Facebook-style targeting available to anyone for spamming. Anyone can sign up for something like ActionNetwork.org or NationBuilder and send out an email blast to registered voters in a particular zip code. NGP VAN is even more powerful.
The whole industry is mature and super targeted like any other spammer, but mostly immune to spam regulations (because politics are specifically exempt from CAN-SPAM etc., and most voter registration and donation data is public record). The whole pipeline is thoroughly automated and you're marketed and remarketed to just like you are with Google or Amazon, but without any of the already-minimal consumer and privacy protections.
It's not just the re-use and sharing of lists, but also the incredible Facebook-style targeting available to anyone for spamming. Anyone can sign up for something like ActionNetwork.org or NationBuilder and send out an email blast to registered voters in a particular zip code. NGP VAN is even more powerful.
The whole industry is mature and super targeted like any other spammer, but mostly immune to spam regulations (because politics are specifically exempt from CAN-SPAM etc., and most voter registration and donation data is public record). The whole pipeline is thoroughly automated and you're marketed and remarketed to just like you are with Google or Amazon, but without any of the already-minimal consumer and privacy protections.