I’ve had some thoughts in that direction.
Super interesting!
I thought about it for jokes, as the reaction is quick (just system 1 and very maybe for more complex jokes it’s system 2 understanding the joke and then system 1 laughing… but then it might not spontenous enough to lough out loud), didn’t though about that for “all funny things”.
Do you have some sources detailng this more?
Oh I couldn’t tell you the original source, it was well over a decade ago that I first heard it. Briefly searching though gave some interesting results.
Here’s a study that identified an unintended consequence of an antismoking fear campaign:
https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5844502/
Here’s a study that looks at this relationship from a therapeutic perspective:
https://pubmed.ncbi.nlm.nih.gov/38840335/
And of course dozens of blog posts exist trying to explain it in a more accessible way.