It is always money. You can sell “I will get your launch to top 10 in ProductHunt.” Yes if/when taken too far, everyone will ditch ProductHunt and it will die, but until then, a quick buck can be made.
by the looks of the graphs in the linked article, it appears ProductHunt is already a zombie
It isn't always money. Sometimes it's just lulz.
Reply All had did a podcast (ep #178) about people who are running bots on Counter-Strike that ruin the game. They tracked down a person who does this and they just basically do it to be annoying.
> [... ]what’s the point of running them? Like, what do you get out of the exercise?
> There are many reasons to run them. Most if not [all] casual players dislike bots (which is a reason to run them)