I think that's also part of Facebook's strategy of being as open with llama as possible – they can carve out the niche as the "okay if we're going to dive head first into the dead internet timeline, advertisers will be comforted by the fact that we're a big contributor to the conversation on the harms of AI – by openly providing models for study."
I think Nvidia should publicly declare that they will continue to build (even if Meta decides to stop) open llms so that their hardware is sold. Give away the software so that hardware gets sold. Similar to Google gives away Android to OEMs.