alt Hacker NewsDo you care if they are authentic? Probably not. You are in the business of getting clicks on an ad. Your client has to worry about actually converting that to product sales. Thats their problem and not yours as the ad firm.
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doctorpangloss • 10/01/2024
Meta and ad agencies are definitely incentivized that your ads convert and that engagement is authentic. Otherwise why deal with them at all? SMBs are like 40% of Meta's revenues, the entire world finds the product valuable. It is a little glib to try to make the contrarian case on conversion.
The toxic part of their incentives is that they want businesses to commit large budgets on campaigns whose performance you can measure with very little money spent and very little data.
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I've heard it said that Meta prioritizes like this:
1. Users 2. Meta 3. Advertisers
I have a feeling it's actually:
1. Meta 2. Users 3. Advertisers
But in the end, advertisers always end up on the bottom. Especially since advertisers need Meta more than Meta needs any one of them.