Showing ads for things you already own, and this tech companies want to track us more because the ads would be "better".

But when Sony shits on the users I am not surprised they get a lot of shit back, greedy assholes.

As an opposite examples I allow GOG to send me emails with promotions, because they are not scum company I can tolerate looking trough the email and see what is new or what has a discount if I am in the mood.