Note that "bury the lede" isn't really about "make the reader get to the end to find out the answer" but when a reporter/writer emphasizes the wrong part of a story in the intro then you'd say they buried the lede. Like, if the first graf is all about a politician attending a ribbon-cutting ceremony in Podunk, IL and then in the third graf you have "at the rally, he called for all left-handed people to be put in jail" then you've buried the lede.
If you have in the first graf "so-and-so proposed a radical, and illegal, prosecution of a minority group" it's not burying the lede to make the reader get to the third graf to find out it's against left-handed people. Annoying, perhaps, but not technically burying the lede. :)
is graf short for paragraph? i haven't seen that before
Burying the lede is in the same spirit as “the real wtf was…”