Comedy is a complex, living, writhing thing. With rules.
This article feels like the author has taken the concept of one-liner (arguably the densest form of standup comedy) and extended that to be comedy at large. I feel like you could take the Comedian's Comedian podcast episode with Gary Delaney, and get a much more effective lesson with the same content.
Disclosure: I've done standup. It is frightening. It's also a lot of fun.