That sounds like the what I am seeing in the consumer packaged goods industry. In desperation of growth they are throwing everything at the wall.
ex: that 'flamin hot' thing took off and post pandemic they put it in everything including soda and ice cream. Lets not forget every merchandising opportunity under the sun.
There's only so many people who can figure out what will really sell, or be able to really sell it.
And way more people who wish they could do the former, but know in their heart they never will, while having a leg up in the latter, often built from a fortunate upwardly-mobile sales career where their customers never did get their money's worth.
You know the kind I'm talking about.
Which can guide their actions toward a slightly deceptive form of marketing, or things even more unsavory.
OTOH, sometimes quite benign, but also less creative.
And it shows.
Otherwise you wouldn't know the kind I'm talking about :\