It's not just about the ads, as GP said, it's the user hostility.

If I buy a console from them, every day they could decide that they deserve to wring even more money out of me, through more and more intrusive ads and dark patterns like described above.

If I buy a game from them, every day they could decide that I won't be able to play it anymore tomorrow, like they tried with Helldivers 2 and Linux users.

If I finish a game from them, when releasing a sequel they could decide that I won't be allowed to finish the story because players simply must log into their unnecessary social network which isn't even available on all platforms, like they did with GoW Ragnarok and Linux users.

Why should anyone accept this?