I think:

- Nintendo was probably _always_ like that, since 80s or 40s or however long ago: they were merely dormant outside the home country due to the famously enormous language barrier.

- Hypothetical defanged Nintendo that isn't like that probably holds little value: even Microsoft with -1 hardcoded as budget ceiling had been successful at forcing Nintendo into obsolescence. This suggests that Nintendo "being like that" is an advantage in itself.