Advertising is amoral because it’s end game is always sacrificing things humans generally regard as valuable—our attention, leisure time, savings—for shareholder revenue. Advertising always has an incentive to increase revenue by being ever more invasive, corrupting anything it touches. As it goes, it shifts our perception of normal—just imagine asking someone from the 1920ies whether they’re okay with ads blasting from gas station pumps, elevators, or toilets. Or if they would be okay with someone watching your every move and deduct what they could offer you when you’re exhausted or miserable and easy prey. Advertisers have convinced us this is normal. It’s not. And it will only ever get worse.