I'm about to launch an small indie Web site, and yesterday I started going through a list of 11 social media sites on which to grab the brand name.

But initially the Web site has only an email list signup form.

I figure, if I have an array of icons for social media sites where everyone is owned, then random people interested in the site will just pick one of those.

I guess I'll soon see whether I get many connections that way, whether people actually read their email, whether they forget they signed up and flag it as spam (scrodding me with GMail), etc.

(Later, I plan to have an active Fediverse presence, for people who want some social thing like that. But I don't expect many people to be on Fediverse, so first I'll have to sell it to people. It's an easier sell if that's the only "app" on which I'm putting out stuff, rather than hypocritically supporting all the social media ranching companies by replicating content to them.)