I don't have to be an expert. I already have a literal super computer in my pocket:
Bing: "How do I protect my privacy online?" Results: 11,700,000
I don't need to smart enough to build a rocket to go to Mars. I just need to type a basic query into a search engine. Not only do I get 11M results, I now have an AI assistant telling me how I can do that. The results also list ads from companies who can do that for you, written tutorials on how do that, articles on how to do that and a bunch of videos as well.
Is this the insurmountable obstacle you talk about when you say not everybody is an expert in security and privacy??
C'mon man.
Searching up how to protect your privacy online and then clicking on a targeted ad is, well, basically my point.