Advertisers have spent decades pressing Google to do something about fraudulent ad clicks/views, and occasionally tried to sue Google over being billed for the fraud.
And yet Google is still the dominant player here and cranking in billions, so it seems that until some other actual competitor shows up, they have no reason to change their behavior.
And yet Google is still the dominant player here and cranking in billions, so it seems that until some other actual competitor shows up, they have no reason to change their behavior.