Exactly. People have been unsuccessfully ringing the bell on this ever since DeCSS. It's 25 years this month. The general population isn't informed about this, they don't care and they don't have the capacity to know and even if they did, they wouldn't want to know. Thankfully, people are slowly waking up to this. With an ECI like Stop Killing Games, you don't need the genpop to decide that this is bad. You just need a million good men and women. It's much easier to find a million people who understand something is a problem and sign an EU initiative than to find 6 billion people who will understand something is a problem AND vote with their wallet.