>McDonald’s captures 80% of revenue and leaves only 20% to franchisees.
Most of the revenue goes to paying employees, real estate cost (rent or depreciation), energy cost and cost of ingredients. You mean, "captures 80% of the net income". Or profit.
Yeah I think you’re right.
The numbers I’ve been able to find are:
4-5% of gross sales as franchise fee
8-12% of gross sales as rent (McDonald’s corporate is often the landlord)
I.e., 12-20% of gross sales are going to McDonald’s.