Well, I'm skeptic as I'm skeptic about 3k$ office chairs. Skeptic about the price, because well, research does have a price, but once you have profited to cover research fees you can't keep selling a not-anymore-new stuff at the same "pioneering phase" price.

That's the reason why Xerox have failed, IBM and Microsoft succeed, GNU/Linux succeed over other unices and so on. It's the same reasons why our EVs who are indeed a bit superior over Chinese ones can't succeed give a mean 4x price tags and their OEMs end-up with lobbying for stellar custom duty and alike to stop them.

Sure, design a light and rigid chair demand a significant research effort, but in the end you give a simple product, you can't count on warm welcome at certain prices. Like designed a road bicycle, it's expensive, you have used complex materials etc, but you can't count on big sales if you push your profit too high.

Currently in the west ALL the few who still produce something have climbed the prices claiming inflation so much that they are no more interesting, competitive respect of China. It's a lesson too many do not want to accept.