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speff10/02/20241 replyview on HN

This is an amateurish take on marketing yourself on YouTube. The algorithm is /not/ like the lottery. My wife is a content creator on YT and hasn’t spent a dime on advertising. The free advertising isn’t in the form of search result placement (mostly) but rather the algorithm showing your videos next to more popular related videos. That’s why the absolute most important thing for video promotion isn’t the material itself, but rather the title/thumbnail combination. People are generally bad at understanding this and/or bad at marketing themselves so they attribute their lack of success as random chance

And unless your audience is very tech oriented, they’re not going to switch off whatever platform the ads are on to watch videos hosted elsewhere. You’d need to ask a LOT of people (= a large amount of $$$) and hope a few of them make it over a bit at a time


Replies

EarlKing10/02/2024

> My wife is a content creator on YT and hasn’t spent a dime on advertising.

Is your wife a representative sample of all Youtubers? If not, your datum is irrelevant.

> unless your audience is very tech oriented, they’re not going to switch off whatever platform the ads are on to watch videos hosted elsewhere.

Having now witnessed multiple creators hop from one platform to another and drag their audiences with them because they're JUST THAT ENTERTAINING... no, you're wrong. People will gladly follow artists to a better platform if it means they're able to make a living and/or not be censored.