A huge part of the world forwards videos primarily on WhatsApp. And links to YouTube.

Your question seems to connect discovery of videos and distribution.

Video hosting is getting easier. There’s platforms like avideo that are relatively easy to host.

Many companies use alternatives already like or Vimeo.

Hosting your video permanently first from your own setup isn’t too far fetched.

YouTube can be secondary.

Many people use social media to build their own email lists and communities.

YouTube can achieve the same. At the same time I think YouTube is more going to eat cable tv up or at least offset it more first.