Email? Outside of the older crowd, I don't know anyone that actively uses email for anything. So many people in my life are surprised when my wife and I use email for anything. Tech/business/academic might hit some ok % with email, but outside of that I'd doubt you'd get to 1% of your potential audience.
Email is generally considered the best channel in the marketing industry. It’s absolutely not just something for old people.
>Email? Outside of the older crowd, I don't know anyone that actively uses email for anything.
This, it's surprising and somewhat annoying, but people ~20ish and younger pretty much just don't use email.