Everyone is whooooooshing on this because they literally don't understand using wheelchairs.

Not-A-Wheelchair is offering wheelchairs customized to your dimensions. Many insurance wheelchairs that cost $$$$$ are also custom built/fitted to your dimensions. There are absolutely cheap wheelchairs in the US. But people in wheelchairs due to permanent disabilities want comfort and rightfully deserve it. The designs being worked on here by Not-A-Wheelchair are basically all "lifestyle" chairs, rather than boring "temporary injury" chairs.