Yep, and C# (or VB.NET) + WinForms sort of carried that torch well into the aughts. You can still see traces of that all over classic .NET - stuff like DataSet and stock widgets designed specifically for those kinds of CRUD apps such as BindingNavigator.

It's interesting that we have largely abandoned this approach to software development despite its amazing productivity in that niche. I guess a large part of it is because custom-made software is much less common in general than it used to be.