This is not new or unique. I'm not worshipping them. Their vanity doesn't hurt my ego.

I had the misfortune of being in 2 different hospitals in the last 18 months.

One had its ER named after a hedge fund guy & his (now ex) wife. The other had an entire building named after the deceased wife of another hedge fund guy.

Didn't really bother me. Good for the guy honoring his wife, even. Probably some sentimental value in that she had been treated there.

I think in the rare event billionaires actually put 8+ figures into social goods, I'm not going to squabble over the name on the label. I think anything that incentivizes the rich to give to social goods is fine with me.

Better allocation of capital than another yacht or putting their name in another art museum wing (look around next time you are at one..).