Slightly ad hoc funding (which is probably sensible, spread it around):

https://meta.weirdgloop.org/w/Weird_Gloop_Limited

Some donations, some ads, and contracts (one so far) with companies that benefit.

It all looks very Wikipedia-like. I wonder if the WMF could be persuaded to throw some of their massive pile of cash in this direction, in the public interest? But then Weird Gloop would probably have to be a non-profit.