They don’t have to care ? That is the problem of monopolies.
There is no incentive to improve the product , there is every incentive to degrade quality because what are you going to do not shop at Amazon or not search with google ?
Fortunately for there are competitors for Google now, like Perplexity[0], ddg, and that one I always see on hn that costs money but everyone is happy to pay because it's that good. They may not have the mindshare Google has, but if Google continues the enshittification of search, people will flock towards better things.
Unfortunately, I can't think of a similar competitor to Amazon. Ebay? Walmart?
Fortunately for there are competitors for Google now, like Perplexity[0], ddg, and that one I always see on hn that costs money but everyone is happy to pay because it's that good. They may not have the mindshare Google has, but if Google continues the enshittification of search, people will flock towards better things.
Unfortunately, I can't think of a similar competitor to Amazon. Ebay? Walmart?
[0] https://www.perplexity.ai/