> If people and companies took the bigger picture in to account, they likely wouldn't do these things.

Its important to denote that this decision occurs at the moment they decide to take someone else's money and promise them a return on their investment. The loss of control and need to produce a return on that investment (or often, to "show growth" to get the next round of investment in a never-ending game of musical chairs) is what produces mandates like massive ads and enshittification.

Does Fandom need to own all wiki's? Do they need 300 employees? Do they need to own TVGuide, Metacritic, Giant Bomb, GameFAQs and a thousand different media publications? Hell no they don't, if their goal was to provide a useful service.