Steam Deck was made possible by the plethora of the Windows games developer market and Proton.
Most of the studios that own those games, and target POSIX like OSes on mobile phones and game consoles, are yet to bother with GNU/Linux versions for SteamOS.
You are right that many developers don't care and haven't bothered with Linux, but one reason for optimism is that this seems to be changing. Just looking through the list of native Linux games today compared to what it was like a year or 2 years ago, there are a lot more options. I was looking through the list of Linux games on Gog, and it is likewise in a much better position than it was prior. I think there is much reason for optimism!!
Wine and DXVK are already running on Android and they play Windows games with the rendering and computational complexity of Fallout 4 at playable framerates on many of the latest smartphone SoCs. It's still WIP, but it's already gone beyond proof of concept, people are using them. Valve don't need the developers to be on-board in order to run their games on anything else, that's why Proton exists.
What Valve want is the dissolution between platform/architecture and store. By my eye, it's the driving force of their efforts, more so than them selling hardware or being the open source good guys. Not to undervalue their work in helping make Linux a first class citizen for gaming, but the core of their business model is getting people to engage with their store, full stop, and being able to sell their games on Android (and elsewhere) would massively extend their reach.
This may go both ways too, there's also been indications that Valve have been tinkering with Waydroid, meaning Steam could also become a store for Android-native games.