2 reasons:
1. The creator is extremely cool about remixes and fanuse. In many ways touhou is the OG modern internet fandom in a way that previous ones weren't. Your bad apple video will not be taken down even though it has the same audio as all the others.
2. The shadow puppet format is recognizable at seemingly any resolution. I have seen examples in a 3x3 grid even. On top of that, it only has two colors (black/white, 1/0) so its dead simple to convert the video frames into any other format you can imagine with only a 'hello world' understanding of what you're doing.
> its dead simple to convert the video frames into any other format you can imagine
Maybe read the linked article about that. ;)
For the same reason, if you play rhythm games you’ll notice that every single one has touhou music.
> it only has two colors (black/white, 1/0)
As the article mentions, the source video is grayscale, not monochrome. Grays are used for motion blur, glow, gradients, etc.