Meh, the "slightly abrasive" stuff Mozilla is doing is stuff like buying up ad analytics companies and adding features to help ad tracking companies track users. Fuck Mozilla, and fuck Google even more.

I admire your optimism by the way that a few technologists saying "stop using Chrome, Google is evil, use Firefox" is enough to overcome the market dominance of a monopoly like Google's, but I sadly don't share it. People have been saying it (and similar things, like "don't use Windows, Microsoft is evil, use Linux") for decades with little success. Even the few people who do get swayed will switch back after a few instances of "I was late for my important meeting/was unable to open this important document because the website didn't work with Firefox".

Most people's tech choices are deeply pragmatic and based on familiarity. And to expect anything else is honestly foolish, in my opinion.

This is coming from a Firefox and Linux user by the way.