> public opinion has gone blindly against meat
Only if you spend too much time online. In the grocery store, I don't see any indication that meat substitutes are gaining traction. If anything, popularity seems to be ebbing. The people choosing fake beef for their burgers are a tiny minority.
True, the point is that the online minority is the loudest and in this day and age they drive change. I heard talks of taxing red meat in UK, for example, which is absolutely ludicrous.
Indeed, a COVID era ZIRP funded fad that has fallen on hard times.
A product that fits a niche - former meat eaters who miss meat and want to be vegetarians.
Otherwise for true health conscious or longtime vegetarians there are better options.