alt Hacker News> People--especially tech nerds--didn't have to switch to the closed source, conflict-of-interest, browser.
Do you not remember all the ads promoting chrome? First was chrome-frame IE extension, then came all the ads - then tie-ins where you got Chrome in addition when you really wanted some other app.
They pushed it hard because they knew they had no real competitors and could eat up marketshare.
Chrome won because it was more performant (read: only point of interest for Joe Average) and it was modern and cool (read: only point of interest for nerds).
Firefox failed because it stagnated on performance and code quality (read: memory leaks for daaaaaaaaays) and ultimately because Mozilla was corrupted by Mitchell Baker and still is to this very day driving away nerds and engineers by the truckload.
Lest we forget, Internet Explorer lost to Firefox despite bundling with Windows. Edge still loses to Chrome despite bundling with Windows. Safari despite bundling with iOS and MacOS only survives thanks to the Walls of Applestantinope holding against the SelEUk Empire's onslaught.