Matching of patterns, with only a single occurrence allowed for each variable, is fairly popular in languages designed in the last two decades, isn’t it? A lot of those have or at least borrow from ML heritage, and that of course places a big emphasis on algebraic types and pattern matching. Full-blown unification remains niche, that’s true, but it’s just a fairly heavyweight feature, and I don’t really know how you’d integrate it without turning your language into (a superset of) Prolog.