My experience looking at the page as someone who has never heard of QNX:

First there is so much text that wants to tell me how great this software/tooling/resources is, without telling me what exactly it is.

As I still wanted to know what it is, after reading your comment here†, I clicked on the front page https://blackberry.qnx.com/en which has a concise introduction

"Real-Time OS and Software for Embedded Systems

Launch your critical embedded systems faster with our commercial RTOS, hypervisor, development tools and services."

An RTOS for embedded system, aha! That would be valuable information on the QNX Everywhere page. (Real-Time OS / RTOS isn't mentioned once)

Then I found the resources section nearly at the bottom, which has quick start guide, where I can see what I will get when I sign up for a free license and that would be exactly what I (as someone who has no clue what to expect from QNX) would want to see at the top, after a short introduction to what it is and why I want to try it out.

Maybe this page is more intended for people who are already aware of QNX, but if you intend to "catch" new people I really would recommend you to reorder/simplify this page, by putting relevant information (like a short introduction, why I would want to try it and a quick start guide) at the top instead of a wall of marketing text.

† this comment was first under a comment from the author, which now got moved to the HN post text