The server side efficiency problem is running advertising.
It’s funny you mention this, because I just visited space.com for the black hole article (no adblocker on this device) and I could feel the device becoming warm and literally lost 3% on my battery level.
The some of the brightest minds of our generation has been wasted on optimizing how to deliver personalized advertisements in front of as many eyeballs as possible, and the true tragedy is that they didn't have a more efficient language than JavaScript to do it.