This was my first objection as well. However, if most people flip coins like that, then the measurements are valid -- the conclusions are about what average people will do, not a perfect mechanical coin flip. Otherwise you're falling in the no true coin flip fallacy.
Yeah, if I'm actually forced to use a coin instead of a computer system, I try to ping the thing off the ceiling and at least one wall (not in that order). Hitting various other things is a benefit, not a downside.