Are those the same market pressures that made Google discard or repurpose a lot of working old search tech for new shiny ML-based search tech? The same tech that makes you add "+reddit" in every search so you can evade the adversarial SEO war?
PS: Ancient != bad. I don't know what weird technologist take worries about the age of an invention/discovery of a technique rather than its usefulness.
Google’s come a long way since PageRank + terms. Ancient doesn’t mean bad, but usually it means outdated and that’s the case here. Search algos are subsumed by learning models, our species can do better now.