The master branch of the Rust repo is built every night and distributed. That's a nightly build. Most people are on the stable release, which is updated every six weeks.
A minority use the nightly build for various reasons: a feature that hasn't reached stable yet, or because they want to help test the nightly releases and prevent bugs from reaching stable.
Is it a minority? Are there stats posted for this?
Only recently have I had some projects switching to stable after their required features stabilized.