Malört is the name of the herb wormwood in Swedish. The swedish name means "clothing moth herb", and has been used to fight cloth moths among other uses. Also especially popular spirit flavoring, which it's latin name hints of.
Artemisia absinthium
I'd imagine there's as much actual wormwood in Malort as there is fruit in a Froot Loops.
I'd imagine there's as much actual wormwood in Malort as there is fruit in a Froot Loops.