I went on a stag do (bachelor party for non-Brits) last year. The groom had just returned from Chicago on a business trip the morning we went away. He brought back a bottle of Malört.
I developed a taste for it that weekend - it's not that bad (I'd take it over something like Becharovka). Annoyingly years ago (2009ish) I spent a fair amount of time over in the Midwest with work and never drank the stuff.
Becherovka? I love that stuff. I'm afraid to try Malört though.
Must be a British thing as I’m the same. Been to Chicago a few times and had a few shots of Malort and it’s totally fine. Maybe it’s the coriander-tastes-like-soap thing for some people.