alt Hacker NewsWithout the purchase-to-fulfill-a-gag market, it probably would have shut down decades ago.
The new owners are a serious distillery, and doing the best job possible with the recipe. This will lead to people drinking it for reasons other than a gag, but will that grow to be enough to leave the joke behind?
It pisses me off, because there's no reason for it to exist. There are good products with the same flavor profile Malort attempts (and fails), but Malort swamps them in the market. There's even non-Jeppson Malort now. It's all a stunt.