It's quite literally this. It costs more than free and people don't want that. We're poor and poorer and everyone is overburdened by subscriptions for everything. I get that HN is in a rich bubble but most folks can't afford rent, food, and a search engine.
> costs more than free and people don't want that. We're poor and poorer and everyone is overburdened by subscriptions for everything
But that’s also the answer on preference. Google is good enough for most people. For everyone else, there can be a paid premium layer. Similar to news, this might be the equilibrium, not an anomaly.