iunno, I used to rank pretty well for things in my country like "$company's tech support number". Unlike every $company, my page had a nice clean URL like whatever.tld/Tech-Support-Number-for-$company and I'd just list of their phone numbers with a few paragraphs about how $company is shit. Maybe 50kb total.

Meanwhile $company's page was company.tld/234897234982-029823749823742-2340823492 and 3 pages down was a phone number if your browser didn't choke on the javascript.

For ISP ones, I recommended people print a copy so they can call if they can't get on the internet, which kinda backfired when a major ISP changed their tech support number (!) and it redirected to a toll-free squatter's sex chat line.

Turns out $company really hates it when you call their call (cost) centres.

I had maybe 50 pages for our different oligopolies and averaged $500/month revenue on adsense, so GOOG's cut was $250/month.

Today, for one $company, the first 9 results are different pages from $company.tld, each unhelpful with a phone number in their own way, and they don't run adsense!