> All companies should be truthful, forthcoming, and specific about how they will use your data, but…
I'm fairly sure, if you read the terms-and-conditions, it probably said that the company owns this data and can do what they want with it.
> There’s no reason to hold out for a company to pay you for your geolocation data because none of them offer that service.
Well, it can make perfect sense (to some people) to hold out forever in that case.
> terms-and-conditions
I would argue that's being legally truthful, but not practically truthful. The company knows there are ways they can ensure their consumers are aware of the truth. And they know that burying it in Ts and Cs isn't one of them.