This is the thing though. Non-Apple phones are made of equally nice materials, have equally nice design and equal or more utility. Several Samsung phones and the folding Pixel are more money than the top end iPhone. Hell, because of carrier subsidies the top end iPhone can be had for $0 up front.

So what makes an iPhone more luxurious than say, a Galaxy S24 Ultra, Z Fold 6, Pixel 9 Pro XL or 9 Pro Fold?